Despite being quite common to use, do you know the real meaning of brands? If you think you know the term, but still have doubts about it, in the post we brought you all the information you need to use the term more accurately, in addition to tips from world famous brands.
What are Griffins?
The brands bear the name of their main stylist or creator and are characterized by being haute couture pieces with a limited number, being more exclusive options
In general, brands can operate in 2 areas – haute couture and Prêt-à-Porter.
- Haute couture: In this case, the pieces are made to measure and are exclusive, and to have the haute couture seal you must follow several criteria of the French federation.
- Prêt-à-Porter: The term of French origin is the same as “Ready to wear”, from English, which means “ready to wear”, which are pieces developed by brands and sold ready-made, unlike the haute couture versions. , which are made-to-measure.
It is quite common to see brands operating in both areas, as is the case with Dior, which makes super exclusive haute couture productions and is considered a luxury brand, but which also has Prêt-à-Porter sales, with perfumery items.
Brands X Brands – What's the difference?
It is quite common for the terms griffes and brands to be used as synonyms, however, the references have different definitions.
The term grife is a French reference to the word graphie, which means graphie, that is, the written representation of a word, and in this case more specifically, the representation of the name of the stylist or creator of the production with exclusive and luxury pieces, considered of high quality. high fashion.
The term brand differs from griffe as it is used to name a company with production on a larger scale, and not necessarily with the name of its main stylist.
Names of the most famous brands in the world
If you love following the fashion world and seeing the exclusive haute couture and luxury products, we've gathered some of the main brands that are world references..
Burberry
Burberry is a luxury brand from Great Britain, which was founded in 1856 by Thomas Burberry.
Currently known for its plaid print, Burberry gained prominence from a trench coat used in the movie "Breakfast at Tiffany's", which appeared in the kissing scene between Audrey Hepburn and George Peppard. And it's no wonder that the brand's trench coats continue to be references in the fashion world.
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Cartier
A reference among luxury jewelery and watch brands, Cartier is one of the oldest jewelers in the world and was created in 1847 in Paris by its founder Louis-François Cartier.
Cartier jewels appear as accessories of European royalty, and bring beautiful pieces such as jewels and watches made in gold, platinum, diamond and titanium, and in a very artisanal way.
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Chanel
Even those less tuned into designer labels and the fashion world have heard of Chanel, founded in 1910 by Gabrielle Chanel, known as Coco Chanel.
The brand revolutionized fashion history when Coco Chanel started to produce more comfortable skirts and freed women from the discomfort of corsets.
Founder Coco Chanel became known for the perfection of the clothes and for the classic pieces she developed, such as the chemisier dress, bicolor sneakers and a much more affordable item if it is not possible to invest in a classic Chanel bag, which is Chanel perfume n° 5 , one of the best-selling fragrances in the world.
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Dior
The French brand was developed by stylist Christian Dior in 1947 and conquered famous clients such as Princess Grace Kelly, who became a reference when using Dior items.
Dior is known for its exclusive and luxury items, as well as pret prêt-à-porter sales through its fragrances.
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Gucci
Of Italian origin and founded in 1921 by Guccio Gucci, Gucci has become a reference in the production of bags, trunks, gloves, shoes and belts.
It is currently well known for its handbags and belts, but it also offers a wide range of exclusive products and clothing.
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Jimmy Choo
Born in Malaysia, Jimmy Choo moved to England and went on to create shoes that gained fame in the celebrity world.
The exclusive and custom-made shoes are references of the brand that bears the name of its creator, and features models that have been on many red carpets.
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Hermès
Founded in 1837, the French brand was developed by Thierry Hermès, who began by developing articles and harnesses for horses.
Over the years, the creation began to extend to the world of fashion with luxury items and in 1923 Hermès stood out for launching a bag with zippers, a novelty at the time.
Currently, the brand is a reference in the world of handbags, and brings unique and beautiful models!
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Lanvin
Created in 1890 in Paris by Jeanne Lanvin, the brand became known for haute couture dresses and its creations in shades of blue, which became known as Lanvin blue.
The impeccable finish was one of the details that transformed the brand and made it a reference in the fashion world until today.
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Louis Vuitton
Of French origin, Louis Vuitton was founded in 1854 in the city of Paris by the designer of the same name, Louis Vuitton.
Initially, the pieces were limited to leather trunks and pouches, which differed in quality.
Only in the year 1930, the brand began to manufacture bags, which became famous worldwide and feature classic prints such as the brand's logo and the checkered pattern.
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Prada
Of Italian origin, Prada was founded in 1913 by the brothers Mario and Martino Prada, who sold trunk pouches.
The famous handbags that are the brand's references, gained prominence in the 1980s with celebrities showing off exclusive Prada pieces.
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Rolex
The Swiss brand and a reference in the world of watches, has become known for manufacturing timeless models of extreme quality, often compared to jewels.
Rolex was the first to offer wristwatches, and later also launched the first waterproof wristwatch models, becoming a reference in this world.
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Yves Saint Laurent
Yves Saint Laurent is a French clothing and accessories brand that was started in 1962 by its founder Yves Saint Laurent, who left Dior and founded his own brand.
Currently, Yves Saint Laurent presents a series of products, ranging from the world of fashion, to accessories and makeup.
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Did you know the real meaning of this term or used to confuse it with the meaning of brand? Now you know how to use the term correctly, in addition to having a list of references in the fashion world.