What is Kawaii Style?
To understand the kawaii style, you need to delve a little into Japanese culture.
The Japanese (and this isn't just a teenager thing) love everything 'cute', 'cute' and 'sweet'. Cheerful tones and prints with a childish touch are the beach for the Japanese! That's exactly what kawaii means. In translation in the kawaii dictionary it can be read as “innocent”, “sweet” and similar terms.
The term began to be used in the 70's by young people for looks with 'sweet' and 'fluffy' accessories. And in Japan there are not few, eh? After all, the culture of manga and anime ended up leaving a lot of fun and super cute drawings on the agenda.
The fluffy prints of clouds, owls, Hello Kitty and little owls are popular in Brazil thanks to all this cuteness from the Japanese. They extend their passion for sweetness to handbags and other accessories, notebooks and stationery items, and into their clothing too!
Koreans loved this cloud of cuteness in clothes and prints and over time both Japanese and Koreans ended up popularizing the kawaii style in the world. Today it is something common on the streets, like surfing fashion in Brazil.
And what exactly is this kawaii style?
The kawaii style can be defined as a way of putting together a look with these 'sweet', 'delicate', 'cuddly' elements throughout the look. It can be in a shirt print or a complete look.
Tips for Adhering to the Style
Anyone who knows a little about Japanese pop culture (we are not talking about millenary cults and rites, but something more current) must have seen a lot of “cute” and “gracious” things out there. The Japanese love cute shapes in anime and manga and these are the main inspirations for the kawaii style.
To adhere to the kawaii style it is necessary to invest in elements such as clothes and accessories with this cute and sweet style. Some girls with a ready-made look look like dolls migrated from an anime directly to street wear.
Pink is not a standard kawaii color. However, it is often seen in looks because it is a delicate tone. It goes both pink pink and baby pink.
Putting together your first kawaii style look
Don't even know where to start? You don't need to panic because the step by step to adhere to the kawaii style is very simple.
Choose a mid-length (knee-length) dress like all good Japanese and Korean teenage girls wear in their school uniform. The medium length is for showing off your tights in a dress print or in a very feminine tone.
The dress must be without a neckline, in general with a round cut. The color of the outfit should be pastel. So you adhere to the kawaii style without risk of making a mistake.
On the feet a sneaker or delicate shoe if possible with a bow at the top.
The richness of detail in dresses and accessories is one of the strengths of the kawaii style. The dresses are reminiscent of traditional doll clothes with frills, frames and bright prints.
Photos of Looks with Kawaii Style
Being kawaii is a personal process. You have to like the style and inspirations for the look since they involve a series of elements. It's not like wearing a costume, but a perfect look for your personality.
In Brazil and other American countries, the kawaii style is dressed as eccentric. In Asia, however, it is unusual for young people not to go out with so many colors. Those who are out of fashion on Japanese streets are those who do not use the kawaii style!
It's not just strong colors and extravagant looks that coexist with the kawaii style. It can be used on a daily basis with small adaptations for a work look or something slightly formal.
Skirts with frames are very present in the kawaii style.
Pop culture is the biggest inspiration for kawaii style. On both their and their t-shirts are prints of what young people like at the moment with lots of colors and joy!
Manga and anime are a constant source of inspiration for the kawaii style, but not the only one. You can adhere to the look using basic everyday accessories with some matching elements. It's being basic and stylish!
Good old jeans can be very useful when you don't want to dive headlong into kawaii style. Pair it with a cool blouse and stylish shoes and you'll rock!
You may still have no idea but many of your clothes and accessories in your closet when combinations can be responsible for putting together a kawaii-style look. Pay more attention to bows, headbands and differentiated sneakers.
