Photos and Trends
of Japanese Fashion
Japan is known for having an incredible variety of quirky styles and trends. Extremely decorated nails, colorful hair, extravagant clothes and non-discreet accessories are some of the things that make up the Japanese look. Your boldness and freedom of expression are truly admirable!
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If you also admire Japanese fashion and want to stay on top of trends there, check out Tokyo Fashion (site with news and photos) and Fashion in Japan (site with Tumblr-style photos)!
Let's get to know a little more about Japanese fashion? 🙂
See below for 10 most famous styles this amazing culture!
Lolita
The Lolita style is divided into several categories and is one of the most recognized on the streets of Japan. Lately, it has gained a greater interest from people from other countries who like this trend. Its most famous categories are:
gothic lolita
→ Popularized by musician Mana
→ One of the most common categories of Lolita style
→ Characterized by its romantic Gothic style
sweet lolita
→ Inspired by children's clothing from the Victorian Era and Alice in Wonderland
→ Mainly featured by baby animals, fairy tale themes, children's costumes, Hello Kitty, Rilakkuma and other popular characters of the same style
→ Use of pastel colors and more muted colors in black and dark blue and red tones
Punk Lolita
→ Mixture of Punk and Lolita fashion influences
→ Can look deconstructed and crazy while retaining most of the 'Lolita silhouette'
Classic Lolita
→ Very traditional category
→ Focuses on light, natural colors such as blue, green, red, cream, and brown
Lolita Guro
→ A violent category of Lolita fashion
→ Add eye patches, bandages, fake blood, etc.
sailor lolita
→ Inspired by nautical fashion
Shiro/Kuro Lolita
→ Totally white (shiro – light) or totally black (kuro – dark) look
gyaru
Style that originated in the 70's, breaking all traditional standards of beauty. It is identified as a sign of rebellious youth and characterized by feminine/glamorous style clothing and false accessories such as wigs, nails and false eyelashes.
Ganguro
→ Most famous category of Gyaru style
→ Popular in the late 90s and early 2000s
→ Use of intense artificial tanning and bleached hair
→ Looks with vibrant colors, mini skirts and platform shoes
Decora Kei
Decora Kei means "decorative style". You use as many accessories and clothing layers as possible. Its categories are:
Pink Decora
→ Predominant use of pink in the look (or just pink)
Black Decora
→ Use of black mixed with white, a little pink and colorful accessories
Red Decora
→ Great use of the color red with colorful accessories
Rainbow Decora
→ Use as many colors as possible (rainbow style)
Visual kei
Created in the mid-80s by Japanese musicians. It consists of striking makeup, unusual hairstyles and extravagant looks. The most influential bands in the style are: X Japan, The Gazette, Luna Sea, L'Arc en Ciel and An Café.
Oshare Kei
Their style has punk elements and is colorful and vibrant – similar to Decora Kei, but usually softer. Unlike Visual Kei, her makeup is lighter. Facial piercings are also common. With influences from bands like Na Café, Delacroix and Panic Channel, the songs are more cheerful and with positive messages.
dolly kei
Style based on Japan's view of the Middle Ages and European fairy tales, especially the Brothers Grimm and Hans Christian Andersen. It includes a very vintage look and sometimes religious symbols.
Angura Kei
Angura is short for the word 'underground'. It is a cultural movement of the 60s and had great expression in independent theater. The clothes tend to be mostly black with spikes and chains, and the makeup is dark and heavy.
fairy kei
Children's style like Sweet Lolita, with the use of pastel colors and elements of toys from the 80's and 90's, such as My Little Pony, Care Bears and Barbie. Natural or pastel colored hair is quite common, usually styled simply and decorated with something cute or pastel in color.
Pastel Goth
Relatively new style and becoming more and more popular in Tokyo. A very different combination of gothic fashion with pastel colors. Use of dark clothes with accessories of skulls and crosses.
Kimono
You can still see people wearing kimonos on the streets of Japan, especially in Ginza. In addition to continuing the tradition of wearing the kimono at special and important events, the younger generation tends to mix their own style with the kimono. Even modern designers have had inspired collections, like Issey Miyake's “Tanzen”.
Well, that's it, people!
I hope you enjoyed the post,
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Kisses! 😉